Our Process
At The Ranch Advisors Group (TRAG), we believe in providing clear, actionable insights to help you make informed decisions about your operation.
Our initial consultation is always free because we prioritize understanding your unique needs before moving forward.
Initial Consultation
Let's start with a conversation. We'll discuss your current operations, challenges, and goals. After the call, we'll send you an engagement letter to retain our services and begin your project.
Site Visit
Our process begins with an on-site visit to thoroughly assess your operation and identify opportunities for improvement. The site visit is a $3,500+ expenses minimum.
After-Action Review
Once our consultation is complete, we’ll deliver a tailored report alongside our invoice. This in-depth analysis will provide a clear picture of your operation, along with recommendations. From here, you decide how to move forward.
Ongoing Support & Management
If you choose to continue working with us, we offer two paths for continued engagement: Ongoing consulting or continuous support in implementing our recommendations.

If you choose to continue working with us, we offer two paths for continued engagement:
Ongoing Consulting: Priced annually, billed monthly or quarterly
- Continuous support in implementing our recommendations
- On-site visits, monthly reports, and strategy sessions
- Unlimited access to our team for questions and guidance
Full-Scale Management: 2-Year Guaranteed Contract
- We take full control of your operation, overseeing all processes and decision-making
- Focused on long-term success, efficiency, and profitability
After our engagement, we’ll provide a comprehensive 4-10 page report covering all critical aspects of your operation.
This document serves as a blueprint for your business strategy and includes:
Operations
Operations focus on establishing a clear business vision, implementing an emergency management plan, maintaining an employee handbook, and tracking financials effectively, while also ensuring proper property signage, utilizing tax incentives, and fostering positive neighbor relations.
Staffing
Staffing evaluations assess employee engagement and company culture to ensure alignment with overarching business goals.
Standard Operating Procedures (SOPs)
Standard Operating Procedures (SOPs) are reviewed for effectiveness, and if none exist, a structured framework is provided, covering essential areas such as new hires, guest protocols, and maintenance procedures.
Processes & Workflow
Processes and workflow optimization streamline operations from guest check-ins to service delivery by identifying bottlenecks and inefficiencies.
Marketing & Branding
Marketing and branding assessments review current efforts and online presence, with tailored recommendations for website improvements, SEO, and social media strategy.
Sales Strategy
Sales strategy analysis examines the existing approach and identifies new opportunities to drive revenue growth.
Technology & Software
Technology and software evaluations assess current accounting, booking, and management systems, offering recommendations for more efficient tools and integrations.
Core Competencies & Industry-Specific Recommendations
Core competencies and industry-specific recommendations focus on best practices and targeted improvements, including specialized insights for hunting operations, guest services, and hospitality management.
Business Improvement Opportunities
Business improvement opportunities explore new revenue streams and introduce tools such as pro-formas, pricing analysis, tax planning, and strategic templates to enhance financial performance.
Conclusion & Next Steps
The conclusion and next steps provide clear action items for moving forward, with tailored recommendations for ongoing consulting or full-scale management support.
Experience Matters

